The Staffordshire Oatcake went through a boom period, people lived locally, they shopped locally, they used the local public houses and the local Oatcake shop.
But by the late 1960's, people had more money, public transport improved and the car was available to more people. Supermarkets began to spring up, and suddenly people were given a huge selection of new and exotic foods to try.
Sadly this had an adverse affect on the humble Oatcake Shop and
as bakers retired, less people were interested in taking on the Oatcake
Shop from the previous generation and for 40 years there was a steady decline.
Fast forward to the present day however, and it seems there is an Oatcake revival! People are more interested in fresh produce, where their food comes from
and understanding how it is made, and the interenet has now made Oatcakes and Oatcake Mixes available to all. |